Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments

M. Wedel, M. Vriens, T.H.A. Bijmolt, W. Krijnen, P.S.H. Leeflang

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	71-78
Number of pages	7
Journal	International Journal of Research in Marketing
Volume	15
Issue number	1
Publication status	Published - 1998

Cite this

@article{15c532b350b545f1bc87530c9bdcf337,

title = "Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments",

author = "M. Wedel and M. Vriens and T.H.A. Bijmolt and W. Krijnen and P.S.H. Leeflang",

note = "Pagination: 7",

year = "1998",

language = "English",

volume = "15",

pages = "71--78",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier B.V.",

number = "1",

}

TY - JOUR

T1 - Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments

AU - Wedel, M.

AU - Vriens, M.

AU - Bijmolt, T.H.A.

AU - Krijnen, W.

AU - Leeflang, P.S.H.

N1 - Pagination: 7

PY - 1998

Y1 - 1998

M3 - Article

SN - 0167-8116

VL - 15

SP - 71

EP - 78

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

IS - 1

ER -