Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments

M. Wedel, M. Vriens, T.H.A. Bijmolt, W. Krijnen, P.S.H. Leeflang

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)71-78
Number of pages7
JournalInternational Journal of Research in Marketing
Volume15
Issue number1
Publication statusPublished - 1998

Cite this

Wedel, M., Vriens, M., Bijmolt, T. H. A., Krijnen, W., & Leeflang, P. S. H. (1998). Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments. International Journal of Research in Marketing, 15(1), 71-78.
Wedel, M. ; Vriens, M. ; Bijmolt, T.H.A. ; Krijnen, W. ; Leeflang, P.S.H. / Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments. In: International Journal of Research in Marketing. 1998 ; Vol. 15, No. 1. pp. 71-78.
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Wedel, M, Vriens, M, Bijmolt, THA, Krijnen, W & Leeflang, PSH 1998, 'Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments', International Journal of Research in Marketing, vol. 15, no. 1, pp. 71-78.

Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments. / Wedel, M.; Vriens, M.; Bijmolt, T.H.A.; Krijnen, W.; Leeflang, P.S.H.

In: International Journal of Research in Marketing, Vol. 15, No. 1, 1998, p. 71-78.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments

AU - Wedel, M.

AU - Vriens, M.

AU - Bijmolt, T.H.A.

AU - Krijnen, W.

AU - Leeflang, P.S.H.

N1 - Pagination: 7

PY - 1998

Y1 - 1998

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VL - 15

SP - 71

EP - 78

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

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