Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments

M. Wedel, M. Vriens, T.H.A. Bijmolt, W. Krijnen, P.S.H. Leeflang

Research output: Contribution to journalArticleScientificpeer-review

18 Citations (Scopus)
Original languageEnglish
Pages (from-to)71-78
Number of pages7
JournalInternational Journal of Research in Marketing
Volume15
Issue number1
Publication statusPublished - 1998

Cite this