Asymmetric promotion effects and brand positioning

Research output: Contribution to journalArticleScientificpeer-review

54 Downloads (Pure)
Original languageEnglish
Pages (from-to)379-394
JournalMarketing Science
Volume15
Issue number4
Publication statusPublished - 1996
Externally publishedYes

Cite this

Bronnenberg, B.J.J.A.M. ; Wathieu, L. / Asymmetric promotion effects and brand positioning. In: Marketing Science. 1996 ; Vol. 15, No. 4. pp. 379-394.
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}

Asymmetric promotion effects and brand positioning. / Bronnenberg, B.J.J.A.M.; Wathieu, L.

In: Marketing Science, Vol. 15, No. 4, 1996, p. 379-394.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Asymmetric promotion effects and brand positioning

AU - Bronnenberg, B.J.J.A.M.

AU - Wathieu, L.

PY - 1996

Y1 - 1996

M3 - Article

VL - 15

SP - 379

EP - 394

JO - Marketing Science

JF - Marketing Science

SN - 0732-2399

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