| Original language | English |
|---|---|
| Pages (from-to) | 379-394 |
| Journal | Marketing Science |
| Volume | 15 |
| Issue number | 4 |
| Publication status | Published - 1996 |
| Externally published | Yes |
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Asymmetric promotion effects and brand positioning
- B.J.J.A.M. Bronnenberg
- , L. Wathieu
Research output: Contribution to journal › Article › Scientific › peer-review
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