Attention capture and transfer in advertising: Brand, pictorial and text size effects

R. Pieters, M. Wedel

Research output: Contribution to journalArticleScientificpeer-review

387 Citations (Scopus)
Original languageEnglish
Pages (from-to)36-50
Number of pages14
JournalJournal of Marketing
Volume68
Issue number2
Publication statusPublished - 2004

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