Original language | English |
---|---|
Pages (from-to) | 36-50 |
Number of pages | 14 |
Journal | Journal of Marketing |
Volume | 68 |
Issue number | 2 |
Publication status | Published - 2004 |
Attention capture and transfer in advertising: Brand, pictorial and text size effects
R. Pieters, M. Wedel
Research output: Contribution to journal › Article › Scientific › peer-review
456
Citations
(Scopus)