Attention capture and transfer in advertising: Brand, pictorial and text size effects

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@article{2b57bab4bb4d40a990e949ebe589e551,

title = "Attention capture and transfer in advertising: Brand, pictorial and text size effects",

author = "R. Pieters and M. Wedel",

note = "Pagination: 14",

year = "2004",

language = "English",

volume = "68",

pages = "36--50",

journal = "Journal of Marketing",

issn = "0022-2429",

publisher = "American Marketing Association",

number = "2",

}