Attention switching during scene perception: How goals influence the time course of attention across advertisements

M. Wedel, R. Pieters, J. Liechty

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)129-138
JournalJournal of Experimental Psychology: Applied
Volume14
Issue number2
Publication statusPublished - 2008

Cite this

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title = "Attention switching during scene perception: How goals influence the time course of attention across advertisements",
author = "M. Wedel and R. Pieters and J. Liechty",
year = "2008",
language = "English",
volume = "14",
pages = "129--138",
journal = "Journal of Experimental Psychology: Applied",
issn = "1076-898X",
publisher = "American Psychological Association",
number = "2",

}

Attention switching during scene perception : How goals influence the time course of attention across advertisements. / Wedel, M.; Pieters, R.; Liechty, J.

In: Journal of Experimental Psychology: Applied, Vol. 14, No. 2, 2008, p. 129-138.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Attention switching during scene perception

T2 - How goals influence the time course of attention across advertisements

AU - Wedel, M.

AU - Pieters, R.

AU - Liechty, J.

PY - 2008

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M3 - Article

VL - 14

SP - 129

EP - 138

JO - Journal of Experimental Psychology: Applied

JF - Journal of Experimental Psychology: Applied

SN - 1076-898X

IS - 2

ER -