Attractiveness of cultural activities in European cities: A latent class approach

L. Andries van der Ark, Greg Richards

Research output: Contribution to journalArticleScientificpeer-review

Abstract

Cultural tourism behaviour and destination preference was analysed for 19 European capital cities, utilising the level of participation in cultural activities (participation) and the level of enjoyment of those cultural activities (attractiveness). A latent class model with three classes described the association in the data satisfactorily. Class 1 was labeled “low participation and high attractiveness”, Class 2 was labeled “high participation and high attractiveness”, and Class 3 was labeled “high participation and low attractiveness”. The Class 2 respondents with high participation and attractiveness had the highest cultural capital, and could be considered ‘specific cultural tourists’, whereas the Class 3 respondents could be considered ‘general cultural tourists’. Class 1 respondents, with relatively infrequent participation but high enjoyment, are potentially most interesting in marketing terms.
Original languageEnglish
Pages (from-to)1408-1413
JournalTourism Management
Volume27
Issue number6
DOIs
Publication statusPublished - 2006

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