TY - JOUR
T1 - Attractiveness of cultural activities in European cities
T2 - A latent class approach
AU - Ark, L. Andries van der
AU - Richards, Greg
PY - 2006
Y1 - 2006
N2 - Cultural tourism behaviour and destination preference was analysed for 19 European capital cities, utilising the level of participation in cultural activities (participation) and the level of enjoyment of those cultural activities (attractiveness). A latent class model with three classes described the association in the data satisfactorily. Class 1 was labeled “low participation and high attractiveness”, Class 2 was labeled “high participation and high attractiveness”, and Class 3 was labeled “high participation and low attractiveness”. The Class 2 respondents with high participation and attractiveness had the highest cultural capital, and could be considered ‘specific cultural tourists’, whereas the Class 3 respondents could be considered ‘general cultural tourists’. Class 1 respondents, with relatively infrequent participation but high enjoyment, are potentially most interesting in marketing terms.
AB - Cultural tourism behaviour and destination preference was analysed for 19 European capital cities, utilising the level of participation in cultural activities (participation) and the level of enjoyment of those cultural activities (attractiveness). A latent class model with three classes described the association in the data satisfactorily. Class 1 was labeled “low participation and high attractiveness”, Class 2 was labeled “high participation and high attractiveness”, and Class 3 was labeled “high participation and low attractiveness”. The Class 2 respondents with high participation and attractiveness had the highest cultural capital, and could be considered ‘specific cultural tourists’, whereas the Class 3 respondents could be considered ‘general cultural tourists’. Class 1 respondents, with relatively infrequent participation but high enjoyment, are potentially most interesting in marketing terms.
U2 - 10.1016/j.tourman.2005.12.014
DO - 10.1016/j.tourman.2005.12.014
M3 - Article
SN - 0261-5177
VL - 27
SP - 1408
EP - 1413
JO - Tourism Management
JF - Tourism Management
IS - 6
ER -