Authentic assessment: A case study on engaging students in business administration and preventing academic misconduct

This chapter describes how the course ‘Strategy in Practice' in the bachelor business administration at the Tilburg University in the Netherlands fosters deep learning and limits academic misconduct through promoting student engagement and authentic assessment. The chapter demonstrates the course's effectiveness in limiting students misuse of artificial intelligence by utilizing frameworks for student engagement and authentic assessment. The course design allows flexibility in time and location for students to work on their assignment, alongside structured deadlines and obligatory interactions. Therefore, students experience a balanced mix of freedom and obligation which leads to enhanced behavioral, emotional, cognitive, and agentic engagement. The authentic assessment is rooted in real-world business analysis and comprehensive feedback mechanisms to ensure a genuine learning experience that encourages students to apply theory to practice.