Autobiographical anticipations

Implications for new product concept testing

M. Sujan, H. Sujan, T.M.M. Verhallen, C. de Bont

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

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Original languageEnglish
Title of host publicationMarketing for an Expanding Europe, Vol II
EditorsJ. Beracs, A. Bauer, J. Simon
Place of PublicationBudapest
PublisherLang Publ. & Hold.
Pages2171-2175
Publication statusPublished - 1996

Cite this

Sujan, M., Sujan, H., Verhallen, T. M. M., & de Bont, C. (1996). Autobiographical anticipations: Implications for new product concept testing. In J. Beracs, A. Bauer, & J. Simon (Eds.), Marketing for an Expanding Europe, Vol II (pp. 2171-2175). Budapest: Lang Publ. & Hold..
Sujan, M. ; Sujan, H. ; Verhallen, T.M.M. ; de Bont, C. / Autobiographical anticipations : Implications for new product concept testing. Marketing for an Expanding Europe, Vol II. editor / J. Beracs ; A. Bauer ; J. Simon. Budapest : Lang Publ. & Hold., 1996. pp. 2171-2175
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Sujan, M, Sujan, H, Verhallen, TMM & de Bont, C 1996, Autobiographical anticipations: Implications for new product concept testing. in J Beracs, A Bauer & J Simon (eds), Marketing for an Expanding Europe, Vol II. Lang Publ. & Hold., Budapest, pp. 2171-2175.

Autobiographical anticipations : Implications for new product concept testing. / Sujan, M.; Sujan, H.; Verhallen, T.M.M.; de Bont, C.

Marketing for an Expanding Europe, Vol II. ed. / J. Beracs; A. Bauer; J. Simon. Budapest : Lang Publ. & Hold., 1996. p. 2171-2175.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

TY - CHAP

T1 - Autobiographical anticipations

T2 - Implications for new product concept testing

AU - Sujan, M.

AU - Sujan, H.

AU - Verhallen, T.M.M.

AU - de Bont, C.

PY - 1996

Y1 - 1996

M3 - Chapter

SP - 2171

EP - 2175

BT - Marketing for an Expanding Europe, Vol II

A2 - Beracs, J.

A2 - Bauer, A.

A2 - Simon, J.

PB - Lang Publ. & Hold.

CY - Budapest

ER -

Sujan M, Sujan H, Verhallen TMM, de Bont C. Autobiographical anticipations: Implications for new product concept testing. In Beracs J, Bauer A, Simon J, editors, Marketing for an Expanding Europe, Vol II. Budapest: Lang Publ. & Hold. 1996. p. 2171-2175