Autobiographical anticipations: Implications for new product concept testing

M. Sujan, H. Sujan, T.M.M. Verhallen, C. de Bont

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

251 Downloads (Pure)

Original language	English
Title of host publication	Marketing for an Expanding Europe, Vol II
Editors	J. Beracs, A. Bauer, J. Simon
Place of Publication	Budapest
Publisher	Lang Publ. & Hold.
Pages	2171-2175
Publication status	Published - 1996

Access to Document

@inbook{5f04fb2ed7844066bef17a5d93686a1a,

title = "Autobiographical anticipations: Implications for new product concept testing",

author = "M. Sujan and H. Sujan and T.M.M. Verhallen and {de Bont}, C.",

year = "1996",

language = "English",

pages = "2171--2175",

editor = "J. Beracs and A. Bauer and J. Simon",

booktitle = "Marketing for an Expanding Europe, Vol II",

publisher = "Lang Publ. & Hold.",

}