Autobiographical anticipations: Implications for new product concept testing

M. Sujan, H. Sujan, T.M.M. Verhallen, C. de Bont

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

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Original languageEnglish
Title of host publicationMarketing for an Expanding Europe, Vol II
EditorsJ. Beracs, A. Bauer, J. Simon
Place of PublicationBudapest
PublisherLang Publ. & Hold.
Pages2171-2175
Publication statusPublished - 1996

Cite this

Sujan, M., Sujan, H., Verhallen, T. M. M., & de Bont, C. (1996). Autobiographical anticipations: Implications for new product concept testing. In J. Beracs, A. Bauer, & J. Simon (Eds.), Marketing for an Expanding Europe, Vol II (pp. 2171-2175). Lang Publ. & Hold..