Autobiographical anticipations: Implications for new product concept testing

M. Sujan, H. Sujan, T.M.M. Verhallen, C. de Bont

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

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Original language	English
Title of host publication	Marketing for an Expanding Europe, Vol II
Editors	J. Beracs, A. Bauer, J. Simon
Place of Publication	Budapest
Publisher	Lang Publ. & Hold.
Pages	2171-2175
Publication status	Published - 1996

Access to Document

@inbook{5f04fb2ed7844066bef17a5d93686a1a,

title = "Autobiographical anticipations: Implications for new product concept testing",

author = "M. Sujan and H. Sujan and T.M.M. Verhallen and \{de Bont\}, C.",

year = "1996",

language = "English",

pages = "2171--2175",

editor = "J. Beracs and A. Bauer and J. Simon",

booktitle = "Marketing for an Expanding Europe, Vol II",

publisher = "Lang Publ. \& Hold.",

}