Back to the future; Rethinking the theory on consumer expectations

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 30th EMAC Conference
EditorsE. Breivik, A.W. Falkenberg, K. Gronhaug
Place of PublicationBergen
PublisherNorges Handelshoyskole
Pages1-7
ISBN (Print)8276741290
Publication statusPublished - 2001

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