Back to the future; Rethinking the theory on consumer expectations

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 30th EMAC Conference
EditorsE. Breivik, A.W. Falkenberg, K. Gronhaug
Place of PublicationBergen
PublisherNorges Handelshoyskole
Pages1-7
ISBN (Print)8276741290
Publication statusPublished - 2001

Cite this

Roest, H. C. A., & Pieters, R. (2001). Back to the future; Rethinking the theory on consumer expectations. In E. Breivik, A. W. Falkenberg, & K. Gronhaug (Eds.), Proceedings of the 30th EMAC Conference (pp. 1-7). Norges Handelshoyskole.