Back to the future; Rethinking the theory on consumer expectations

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 30th EMAC Conference
EditorsE. Breivik, A.W. Falkenberg, K. Gronhaug
Place of PublicationBergen
PublisherNorges Handelshoyskole
Pages1-7
ISBN (Print)8276741290
Publication statusPublished - 2001

Cite this

Roest, H. C. A., & Pieters, R. (2001). Back to the future; Rethinking the theory on consumer expectations. In E. Breivik, A. W. Falkenberg, & K. Gronhaug (Eds.), Proceedings of the 30th EMAC Conference (pp. 1-7). Bergen: Norges Handelshoyskole.
Roest, H.C.A. ; Pieters, R. / Back to the future; Rethinking the theory on consumer expectations. Proceedings of the 30th EMAC Conference. editor / E. Breivik ; A.W. Falkenberg ; K. Gronhaug. Bergen : Norges Handelshoyskole, 2001. pp. 1-7
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Roest, HCA & Pieters, R 2001, Back to the future; Rethinking the theory on consumer expectations. in E Breivik, AW Falkenberg & K Gronhaug (eds), Proceedings of the 30th EMAC Conference. Norges Handelshoyskole, Bergen, pp. 1-7.

Back to the future; Rethinking the theory on consumer expectations. / Roest, H.C.A.; Pieters, R.

Proceedings of the 30th EMAC Conference. ed. / E. Breivik; A.W. Falkenberg; K. Gronhaug. Bergen : Norges Handelshoyskole, 2001. p. 1-7.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

TY - CHAP

T1 - Back to the future; Rethinking the theory on consumer expectations

AU - Roest, H.C.A.

AU - Pieters, R.

PY - 2001

Y1 - 2001

M3 - Chapter

SN - 8276741290

SP - 1

EP - 7

BT - Proceedings of the 30th EMAC Conference

A2 - Breivik, E.

A2 - Falkenberg, A.W.

A2 - Gronhaug, K.

PB - Norges Handelshoyskole

CY - Bergen

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Roest HCA, Pieters R. Back to the future; Rethinking the theory on consumer expectations. In Breivik E, Falkenberg AW, Gronhaug K, editors, Proceedings of the 30th EMAC Conference. Bergen: Norges Handelshoyskole. 2001. p. 1-7