Original language | English |
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Title of host publication | Proceedings of the 30th EMAC Conference |
Editors | E. Breivik, A.W. Falkenberg, K. Gronhaug |
Place of Publication | Bergen |
Publisher | Norges Handelshoyskole |
Pages | 1-7 |
ISBN (Print) | 8276741290 |
Publication status | Published - 2001 |
Back to the future; Rethinking the theory on consumer expectations
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review