Back to the future; Rethinking the theory on consumer expectations

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 30th EMAC Conference
Editors	E. Breivik, A.W. Falkenberg, K. Gronhaug
Place of Publication	Bergen
Publisher	Norges Handelshoyskole
Pages	1-7
ISBN (Print)	8276741290
Publication status	Published - 2001

Cite this

@inbook{9c5b8b3f610a4482841a1d259b3c413a,

title = "Back to the future; Rethinking the theory on consumer expectations",

author = "H.C.A. Roest and R. Pieters",

year = "2001",

language = "English",

isbn = "8276741290",

pages = "1--7",

editor = "E. Breivik and A.W. Falkenberg and K. Gronhaug",

booktitle = "Proceedings of the 30th EMAC Conference",

publisher = "Norges Handelshoyskole",

}