Abstract
| Original language | English |
|---|---|
| Pages | 285-293 |
| DOIs | |
| Publication status | Published - Jun 2019 |
| Event | ACM Creativity and Cognition 2019 - San Diego, United States Duration: 23 Jun 2019 → 26 Jun 2019 Conference number: 12 http://cc.acm.org/2019/ |
Conference
| Conference | ACM Creativity and Cognition 2019 |
|---|---|
| Abbreviated title | CC19 |
| Country | United States |
| City | San Diego |
| Period | 23/06/19 → 26/06/19 |
| Internet address |
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Keywords
- Creativity
- idea generation
- avatars
- Virtual reality
- virtual environments
Cite this
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Being yourself to be creative : How using self-similar avatars can support the generation of original ideas in virtual environments. / Marinussen, Manon; de Rooij, Alwin.
2019. 285-293 Paper presented at ACM Creativity and Cognition 2019, San Diego, United States.Research output: Contribution to conference › Paper › Other research output
TY - CONF
T1 - Being yourself to be creative
T2 - How using self-similar avatars can support the generation of original ideas in virtual environments
AU - Marinussen, Manon
AU - de Rooij, Alwin
PY - 2019/6
Y1 - 2019/6
N2 - Creative idea generation, the generation of original yet effective ideas, can be supported in virtual environments when interactions are facilitated via avatars with an appearance similar to their user, i.e. self-similar avatars. However, it is not known how self-similar avatars support creative idea generation. We propose that self-similarity supports the generation of original ideas, because it (i) increases the identification a user has with its avatar, which (ii) increases positive affect, and (iii) influences the positive affect-original idea generation link. To test this conjecture, an experiment was conducted where people composed their own avatar to be either self-similar or non-self-similar, which they then used to engage in two idea generation tasks presented within a custom virtual environment. The results suggest that using a self-similar rather than a non-self-similar avatar positively influences the generation of original ideas; and that this depends on the influence of self-similarity on the link between identification and positive affect. Thus, this paper contributes a mechanism that explains how self-similar avatars support the generation of original ideas.
AB - Creative idea generation, the generation of original yet effective ideas, can be supported in virtual environments when interactions are facilitated via avatars with an appearance similar to their user, i.e. self-similar avatars. However, it is not known how self-similar avatars support creative idea generation. We propose that self-similarity supports the generation of original ideas, because it (i) increases the identification a user has with its avatar, which (ii) increases positive affect, and (iii) influences the positive affect-original idea generation link. To test this conjecture, an experiment was conducted where people composed their own avatar to be either self-similar or non-self-similar, which they then used to engage in two idea generation tasks presented within a custom virtual environment. The results suggest that using a self-similar rather than a non-self-similar avatar positively influences the generation of original ideas; and that this depends on the influence of self-similarity on the link between identification and positive affect. Thus, this paper contributes a mechanism that explains how self-similar avatars support the generation of original ideas.
KW - Creativity
KW - idea generation
KW - avatars
KW - Virtual reality
KW - virtual environments
U2 - 10.1145/3325480.3325482
DO - 10.1145/3325480.3325482
M3 - Paper
SP - 285
EP - 293
ER -