@inproceedings{6da44eb592ac4f20aa62cb3e552b788e,
title = "Beyond institution-based trust: Building effective online marketplaces with social mechanisms",
author = "C.X.J. Ou and W.P. Wong and R.M. Davison",
note = "Pagination: 10",
year = "2010",
language = "English",
isbn = "9780615418988",
volume = "31",
publisher = "Association for Information Systems",
pages = "10",
editor = "Sabherwal and Sumner",
booktitle = "Proceedings of the Thirty First International Conference on Information Systems (ICIS), December 12-15, 2010, St. Louis, Missouri, USA (Paper 207)",
address = "United States",
}