Beyond Promotion-based Store Switching: Antecedents and Patterns of Systematic Multiple-Store Shopping

E. Gijsbrechts, K. Campo, P. Nisol

Research output: Book/ReportReportProfessional

Original languageEnglish
Place of PublicationLeuven
PublisherCatholic University of Leuven
Number of pages46
Publication statusPublished - 2006

Publication series

NameKUL Working Paper
No.MO-0613

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