Original language | English |
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Pages (from-to) | 5-21 |
Journal | International Journal of Research in Marketing |
Volume | 25 |
Issue number | 1 |
Publication status | Published - 2008 |
Beyond promotion-based store switching: Antecedents and patterns of systematic multiple-store shopping
E. Gijsbrechts, K. Campo, P. Nisol
Research output: Contribution to journal › Article › Scientific › peer-review
80
Citations
(Scopus)