Beyond promotion-based store switching: Antecedents and patterns of systematic multiple-store shopping

E. Gijsbrechts, K. Campo, P. Nisol

Research output: Contribution to journalArticleScientificpeer-review

62 Citations (Scopus)
Original languageEnglish
Pages (from-to)5-21
JournalInternational Journal of Research in Marketing
Volume25
Issue number1
Publication statusPublished - 2008

Cite this