Brand confusion in advertising

T.B.C. Poiesz, T.M.M. Verhallen

Research output: Contribution to journalArticleProfessional

26 Citations (Scopus)
835 Downloads (Pure)
Original languageEnglish
Pages (from-to)231-244
JournalInternational journal of advertising
Issue number8
Publication statusPublished - 1989

Cite this

Poiesz, T. B. C., & Verhallen, T. M. M. (1989). Brand confusion in advertising. International journal of advertising, 23(8), 231-244.