Brand confusion in advertising

T.B.C. Poiesz, T.M.M. Verhallen

Research output: Contribution to journalArticleProfessional

804 Downloads (Pure)
Original languageEnglish
Pages (from-to)231-244
JournalInternational journal of advertising
Volume23
Issue number8
Publication statusPublished - 1989

Cite this

Poiesz, T. B. C., & Verhallen, T. M. M. (1989). Brand confusion in advertising. International journal of advertising, 23(8), 231-244.
Poiesz, T.B.C. ; Verhallen, T.M.M. / Brand confusion in advertising. In: International journal of advertising. 1989 ; Vol. 23, No. 8. pp. 231-244.
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title = "Brand confusion in advertising",
author = "T.B.C. Poiesz and T.M.M. Verhallen",
year = "1989",
language = "English",
volume = "23",
pages = "231--244",
journal = "International journal of advertising",
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Poiesz, TBC & Verhallen, TMM 1989, 'Brand confusion in advertising', International journal of advertising, vol. 23, no. 8, pp. 231-244.

Brand confusion in advertising. / Poiesz, T.B.C.; Verhallen, T.M.M.

In: International journal of advertising, Vol. 23, No. 8, 1989, p. 231-244.

Research output: Contribution to journalArticleProfessional

TY - JOUR

T1 - Brand confusion in advertising

AU - Poiesz, T.B.C.

AU - Verhallen, T.M.M.

PY - 1989

Y1 - 1989

M3 - Article

VL - 23

SP - 231

EP - 244

JO - International journal of advertising

JF - International journal of advertising

SN - 0265-0487

IS - 8

ER -

Poiesz TBC, Verhallen TMM. Brand confusion in advertising. International journal of advertising. 1989;23(8):231-244.