Brand confusion in advertising

T.B.C. Poiesz, T.M.M. Verhallen

Research output: Contribution to journalArticleProfessional

27 Citations (Scopus)
1087 Downloads (Pure)
Original languageEnglish
Pages (from-to)231-244
JournalInternational journal of advertising
Volume23
Issue number8
Publication statusPublished - 1989

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