| Original language | English |
|---|---|
| Pages (from-to) | 231-244 |
| Journal | International journal of advertising |
| Volume | 23 |
| Issue number | 8 |
| Publication status | Published - 1989 |
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Brand confusion in advertising
- T.B.C. Poiesz
- , T.M.M. Verhallen
Research output: Contribution to journal › Article › Professional
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