Brand equity

extended brand awareness and liking with Signal Detection Theory

    Research output: Contribution to journalArticleScientificpeer-review

    Original languageEnglish
    Pages (from-to)95-114
    JournalJournal of Marketing Communications
    Volume10
    Issue number2
    Publication statusPublished - 2004

    Cite this

    @article{1ae5caec8c074ea0a41e435d9e5b8e7c,
    title = "Brand equity: extended brand awareness and liking with Signal Detection Theory",
    author = "G.W. Ye and {van Raaij}, W.F.",
    year = "2004",
    language = "English",
    volume = "10",
    pages = "95--114",
    journal = "Journal of Marketing Communications",
    issn = "1352-7266",
    publisher = "Routledge",
    number = "2",

    }

    Brand equity : extended brand awareness and liking with Signal Detection Theory. / Ye, G.W.; van Raaij, W.F.

    In: Journal of Marketing Communications, Vol. 10, No. 2, 2004, p. 95-114.

    Research output: Contribution to journalArticleScientificpeer-review

    TY - JOUR

    T1 - Brand equity

    T2 - extended brand awareness and liking with Signal Detection Theory

    AU - Ye, G.W.

    AU - van Raaij, W.F.

    PY - 2004

    Y1 - 2004

    M3 - Article

    VL - 10

    SP - 95

    EP - 114

    JO - Journal of Marketing Communications

    JF - Journal of Marketing Communications

    SN - 1352-7266

    IS - 2

    ER -