Original language | English |
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Pages (from-to) | 95-114 |
Journal | Journal of Marketing Communications |
Volume | 10 |
Issue number | 2 |
Publication status | Published - 2004 |
Brand equity: extended brand awareness and liking with Signal Detection Theory
G.W. Ye, W.F. van Raaij
Research output: Contribution to journal › Article › Scientific › peer-review
36
Citations
(Scopus)