Brand image and brand dilution in the fashion industry

J.P. Caulkins, G. Feichtinger, R.F. Hartl, P.M. Kort

Research output: Contribution to journalArticleScientificpeer-review

29 Citations (Scopus)
Original languageEnglish
Pages (from-to)1363-1370
JournalAutomatica
Volume42
Issue number8
Publication statusPublished - 2006

Cite this

Caulkins, J. P., Feichtinger, G., Hartl, R. F., & Kort, P. M. (2006). Brand image and brand dilution in the fashion industry. Automatica, 42(8), 1363-1370.