Brand image and brand dilution in the fashion industry

J.P. Caulkins, G. Feichtinger, R.F. Hartl, P.M. Kort

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)1363-1370
JournalAutomatica
Volume42
Issue number8
Publication statusPublished - 2006

Cite this

Caulkins, J. P., Feichtinger, G., Hartl, R. F., & Kort, P. M. (2006). Brand image and brand dilution in the fashion industry. Automatica, 42(8), 1363-1370.
Caulkins, J.P. ; Feichtinger, G. ; Hartl, R.F. ; Kort, P.M. / Brand image and brand dilution in the fashion industry. In: Automatica. 2006 ; Vol. 42, No. 8. pp. 1363-1370.
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author = "J.P. Caulkins and G. Feichtinger and R.F. Hartl and P.M. Kort",
year = "2006",
language = "English",
volume = "42",
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Caulkins, JP, Feichtinger, G, Hartl, RF & Kort, PM 2006, 'Brand image and brand dilution in the fashion industry', Automatica, vol. 42, no. 8, pp. 1363-1370.

Brand image and brand dilution in the fashion industry. / Caulkins, J.P.; Feichtinger, G.; Hartl, R.F.; Kort, P.M.

In: Automatica, Vol. 42, No. 8, 2006, p. 1363-1370.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Brand image and brand dilution in the fashion industry

AU - Caulkins, J.P.

AU - Feichtinger, G.

AU - Hartl, R.F.

AU - Kort, P.M.

PY - 2006

Y1 - 2006

M3 - Article

VL - 42

SP - 1363

EP - 1370

JO - Automatica

JF - Automatica

SN - 0005-1098

IS - 8

ER -

Caulkins JP, Feichtinger G, Hartl RF, Kort PM. Brand image and brand dilution in the fashion industry. Automatica. 2006;42(8):1363-1370.