Brand image and brand dilution in the fashion industry

J.P. Caulkins, G. Feichtinger, R.F. Hartl, P.M. Kort

Research output: Contribution to journal › Article › Scientific › peer-review

Cite this

@article{6201d43a195449ba8d4a0adbad931251,

title = "Brand image and brand dilution in the fashion industry",

author = "J.P. Caulkins and G. Feichtinger and R.F. Hartl and P.M. Kort",

year = "2006",

language = "English",

volume = "42",

pages = "1363--1370",

journal = "Automatica",

issn = "0005-1098",

publisher = "Elsevier Limited",

number = "8",

}