Brand rivalry, market segmentation, and the pricing of optimal engine power on automobiles

F.L. Verboven

Research output: Working paperDiscussion paperOther research output

356 Downloads (Pure)
Original languageEnglish
PublisherUnknown Publisher
Number of pages24
Volume1996-109
Publication statusPublished - 1996

Publication series

NameCentER Discussion Paper
Volume1996-109

Keywords

  • brands
  • market segmentation
  • pricing
  • cars

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