Brand rivalry, market segmentation, and the pricing of optimal engine power on automobiles

F.L. Verboven

Research output: Working paperDiscussion paperOther research output

341 Downloads (Pure)
Original languageEnglish
PublisherUnknown Publisher
Number of pages24
Volume1996-109
Publication statusPublished - 1996

Publication series

NameCentER Discussion Paper
Volume1996-109

Keywords

  • brands
  • market segmentation
  • pricing
  • cars

Cite this

Verboven, F. L. (1996). Brand rivalry, market segmentation, and the pricing of optimal engine power on automobiles. (CentER Discussion Paper; Vol. 1996-109). Unknown Publisher.