Brand rivalry, market segmentation, and the pricing of optimal engine power on automobiles

F.L. Verboven

Research output: Working paperDiscussion paperOther research output

340 Downloads (Pure)
Original languageEnglish
PublisherUnknown Publisher
Number of pages24
Volume1996-109
Publication statusPublished - 1996

Publication series

NameCentER Discussion Paper
Volume1996-109

Keywords

  • brands
  • market segmentation
  • pricing
  • cars

Cite this

Verboven, F. L. (1996). Brand rivalry, market segmentation, and the pricing of optimal engine power on automobiles. (CentER Discussion Paper; Vol. 1996-109). Unknown Publisher.
Verboven, F.L. / Brand rivalry, market segmentation, and the pricing of optimal engine power on automobiles. Unknown Publisher, 1996. (CentER Discussion Paper).
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note = "Pagination: 24",
year = "1996",
language = "English",
volume = "1996-109",
series = "CentER Discussion Paper",
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Verboven, FL 1996 'Brand rivalry, market segmentation, and the pricing of optimal engine power on automobiles' CentER Discussion Paper, vol. 1996-109, Unknown Publisher.

Brand rivalry, market segmentation, and the pricing of optimal engine power on automobiles. / Verboven, F.L.

Unknown Publisher, 1996. (CentER Discussion Paper; Vol. 1996-109).

Research output: Working paperDiscussion paperOther research output

TY - UNPB

T1 - Brand rivalry, market segmentation, and the pricing of optimal engine power on automobiles

AU - Verboven, F.L.

N1 - Pagination: 24

PY - 1996

Y1 - 1996

KW - brands

KW - market segmentation

KW - pricing

KW - cars

M3 - Discussion paper

VL - 1996-109

T3 - CentER Discussion Paper

BT - Brand rivalry, market segmentation, and the pricing of optimal engine power on automobiles

PB - Unknown Publisher

ER -

Verboven FL. Brand rivalry, market segmentation, and the pricing of optimal engine power on automobiles. Unknown Publisher. 1996. (CentER Discussion Paper).