Brand rivalry, market segmentation, and the pricing of optimal engine power on automobiles

Research output: Working paper › Discussion paper › Other research output

456 Downloads (Pure)

Name	CentER Discussion Paper
Volume	1996-109

Keywords

@techreport{21004f80965c43a3907b25b955c02cd1,

title = "Brand rivalry, market segmentation, and the pricing of optimal engine power on automobiles",

keywords = "brands, market segmentation, pricing, cars",

author = "F.L. Verboven",

note = "Pagination: 24",

year = "1996",

language = "English",

volume = "1996-109",

series = "CentER Discussion Paper",

publisher = "Unknown Publisher",

type = "WorkingPaper",

institution = "Unknown Publisher",

}

TY - UNPB

T1 - Brand rivalry, market segmentation, and the pricing of optimal engine power on automobiles

AU - Verboven, F.L.

N1 - Pagination: 24

PY - 1996

Y1 - 1996

KW - brands

KW - market segmentation

KW - pricing

KW - cars

M3 - Discussion paper

VL - 1996-109

T3 - CentER Discussion Paper

BT - Brand rivalry, market segmentation, and the pricing of optimal engine power on automobiles

PB - Unknown Publisher

ER -