Brand Rivalry, Market Segmentation, and the Pricing of Optional Engine Power on Automobiles

F.L. Verboven

    Research output: Working paperDiscussion paperOther research output

    Original languageEnglish
    Place of PublicationTilburg
    PublisherVakgroep CentER
    Number of pages24
    Volume1996-109
    Publication statusPublished - 1996

    Publication series

    NameCentER Discussion Paper
    Volume1996-109

    Cite this

    Verboven, F. L. (1996). Brand Rivalry, Market Segmentation, and the Pricing of Optional Engine Power on Automobiles. (CentER Discussion Paper; Vol. 1996-109). Tilburg: Vakgroep CentER.
    Verboven, F.L. / Brand Rivalry, Market Segmentation, and the Pricing of Optional Engine Power on Automobiles. Tilburg : Vakgroep CentER, 1996. (CentER Discussion Paper).
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    title = "Brand Rivalry, Market Segmentation, and the Pricing of Optional Engine Power on Automobiles",
    author = "F.L. Verboven",
    note = "Pagination: 24",
    year = "1996",
    language = "English",
    volume = "1996-109",
    series = "CentER Discussion Paper",
    publisher = "Vakgroep CentER",
    type = "WorkingPaper",
    institution = "Vakgroep CentER",

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    Verboven, FL 1996 'Brand Rivalry, Market Segmentation, and the Pricing of Optional Engine Power on Automobiles' CentER Discussion Paper, vol. 1996-109, Vakgroep CentER, Tilburg.

    Brand Rivalry, Market Segmentation, and the Pricing of Optional Engine Power on Automobiles. / Verboven, F.L.

    Tilburg : Vakgroep CentER, 1996. (CentER Discussion Paper; Vol. 1996-109).

    Research output: Working paperDiscussion paperOther research output

    TY - UNPB

    T1 - Brand Rivalry, Market Segmentation, and the Pricing of Optional Engine Power on Automobiles

    AU - Verboven, F.L.

    N1 - Pagination: 24

    PY - 1996

    Y1 - 1996

    M3 - Discussion paper

    VL - 1996-109

    T3 - CentER Discussion Paper

    BT - Brand Rivalry, Market Segmentation, and the Pricing of Optional Engine Power on Automobiles

    PB - Vakgroep CentER

    CY - Tilburg

    ER -

    Verboven FL. Brand Rivalry, Market Segmentation, and the Pricing of Optional Engine Power on Automobiles. Tilburg: Vakgroep CentER. 1996. (CentER Discussion Paper).