Brand Rivalry, Market Segmentation, and the Pricing of Optional Engine Power on Automobiles

F.L. Verboven

Research output: Working paper › Discussion paper › Other research output

Name	CentER Discussion Paper
Volume	1996-109

Cite this

@techreport{bf58d8b95db84ef3a792f02c2af7c41b,

title = "Brand Rivalry, Market Segmentation, and the Pricing of Optional Engine Power on Automobiles",

author = "F.L. Verboven",

note = "Pagination: 24",

year = "1996",

language = "English",

volume = "1996-109",

series = "CentER Discussion Paper",

publisher = "Vakgroep CentER",

type = "WorkingPaper",

institution = "Vakgroep CentER",

}