Brand Rivalry, Market Segmentation, and the Pricing of Optional Engine Power on Automobiles

F.L. Verboven

    Research output: Working paperDiscussion paperOther research output

    Original languageEnglish
    Place of PublicationTilburg
    PublisherVakgroep CentER
    Number of pages24
    Volume1996-109
    Publication statusPublished - 1996

    Publication series

    NameCentER Discussion Paper
    Volume1996-109

    Cite this

    Verboven, F. L. (1996). Brand Rivalry, Market Segmentation, and the Pricing of Optional Engine Power on Automobiles. (CentER Discussion Paper; Vol. 1996-109). Vakgroep CentER.