Brand success in discounters

Strategies for driving sales growth and new customer acquisition

O. Koll, B. Deleersnyder, J. Sadler

Research output: Book/ReportReportProfessional

Original languageEnglish
Publisher[n.n.]
Publication statusPublished - 2007
Externally publishedYes

Publication series

NameBusiness Insights Ltd

Cite this

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title = "Brand success in discounters: Strategies for driving sales growth and new customer acquisition",
author = "O. Koll and B. Deleersnyder and J. Sadler",
year = "2007",
language = "English",
series = "Business Insights Ltd",
publisher = "[n.n.]",

}

Brand success in discounters : Strategies for driving sales growth and new customer acquisition. / Koll, O.; Deleersnyder, B.; Sadler, J.

[n.n.], 2007. (Business Insights Ltd).

Research output: Book/ReportReportProfessional

TY - BOOK

T1 - Brand success in discounters

T2 - Strategies for driving sales growth and new customer acquisition

AU - Koll, O.

AU - Deleersnyder, B.

AU - Sadler, J.

PY - 2007

Y1 - 2007

M3 - Report

T3 - Business Insights Ltd

BT - Brand success in discounters

PB - [n.n.]

ER -