Brands in virtual reality games: Affective processes within computer-mediated consumer experiences

Zeph M.C. van Berlo*, Eva A. van Reijmersdal, Edith G. Smit, L. Nynke van der Laan

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

2 Citations (Scopus)

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Business & Economics