Breaking through the clutter: Benefits of advertisement originality and familiarity for brand attention and memory

R. Pieters, L. Warlop, M. Wedel

Research output: Contribution to journal › Article › Scientific › peer-review

Cite this

@article{b59a6f5e80694fae9dd7944ec15b1d93,

title = "Breaking through the clutter: Benefits of advertisement originality and familiarity for brand attention and memory",

author = "R. Pieters and L. Warlop and M. Wedel",

note = "Pagination: 16",

year = "2002",

language = "English",

volume = "48",

pages = "765--781",

journal = "Management Science",

issn = "0025-1909",

publisher = "INFORMS Institute for Operations Research and the Management Sciences",

number = "6",

}