Breaking through the clutter: Benefits of advertisement originality and familiarity for brand attention and memory

R. Pieters, L. Warlop, M. Wedel

Research output: Contribution to journalArticleScientificpeer-review

215 Citations (Scopus)
Original languageEnglish
Pages (from-to)765-781
Number of pages16
JournalManagement Science
Volume48
Issue number6
Publication statusPublished - 2002

Cite this