Bringing cognitive load to daily life: Cognitive demand has negative after-effects on consumer decision making

S. Dewitte, M. Pandelaere, B.M.E. Briers, L. Warlop

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationAdvances of Consumer Research
Place of PublicationSan Antonio (Texas)
PublisherAssociation for Consumer Research (ACR)
Publication statusPublished - 2005
Externally publishedYes

Publication series

NameAdvances in Consumer Research

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