| Original language | English |
|---|---|
| Pages (from-to) | 1,8 |
| Journal | British Brands: The Newsletter of the British Brands Group |
| Volume | 16 |
| Publication status | Published - 2002 |
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Building brand value through the internet
- J.E.B.M. Steenkamp
- , I. Geyskens
Research output: Contribution to journal › Article › Popular