| Original language | Dutch |
|---|---|
| Title of host publication | Management Jaarboek |
| Editors | T. Duyck, C. van Tilborgh |
| Publisher | Roularta Books |
| Pages | 152-157 |
| Publication status | Published - 1998 |
'Bundling': Krachtig wapen in de concurrentiewedren??!
S. Stremersch, H. Commandeur, R.T. Frambach
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional