Business-cycle research in marketing

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Abstract

The recent Global Financial crisis has reminded companies that macro-economic developments, and especially business-cycle fluctuations, can be among the most influential determinants of a firm’s activities and performance.
Original languageEnglish
Title of host publicationHandbook of Marketing Decision Models
EditorsB. Wierenga, R. van der Lans
Place of PublicationCham
PublisherSpringer International Publishing AG
Pages361-384
Edition2
ISBN (Print)9783319569413
DOIs
Publication statusPublished - Jul 2017

Publication series

NameInternational Series in Operations Research & Management Science
Volume254

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  • Cite this

    Deleersnyder, B., & Dekimpe, M. (2017). Business-cycle research in marketing. In B. Wierenga, & R. van der Lans (Eds.), Handbook of Marketing Decision Models (2 ed., pp. 361-384). (International Series in Operations Research & Management Science; Vol. 254). Springer International Publishing AG. https://doi.org/10.1007/978-3-319-56941-3_12