Business-cycle research in marketing

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Abstract

The recent Global Financial crisis has reminded companies that macro-economic developments, and especially business-cycle fluctuations, can be among the most influential determinants of a firm’s activities and performance.
Original languageEnglish
Title of host publicationHandbook of Marketing Decision Models
EditorsB. Wierenga, R. van der Lans
Place of PublicationCham
PublisherSpringer International Publishing AG
Pages361-384
Edition2
ISBN (Print)9783319569413
DOIs
Publication statusPublished - Jul 2017

Publication series

NameInternational Series in Operations Research & Management Science
Volume254

Fingerprint

Economic development
Macroeconomics
Business cycle fluctuations
Business cycles
Marketing
Global financial crisis

Cite this

Deleersnyder, B., & Dekimpe, M. (2017). Business-cycle research in marketing. In B. Wierenga, & R. van der Lans (Eds.), Handbook of Marketing Decision Models (2 ed., pp. 361-384). (International Series in Operations Research & Management Science; Vol. 254). Cham: Springer International Publishing AG. https://doi.org/10.1007/978-3-319-56941-3_12
Deleersnyder, Barbara ; Dekimpe, Marnik. / Business-cycle research in marketing. Handbook of Marketing Decision Models. editor / B. Wierenga ; R. van der Lans. 2. ed. Cham : Springer International Publishing AG, 2017. pp. 361-384 (International Series in Operations Research & Management Science).
@inbook{8c69233640d04d4faf201b2849108eeb,
title = "Business-cycle research in marketing",
abstract = "The recent Global Financial crisis has reminded companies that macro-economic developments, and especially business-cycle fluctuations, can be among the most influential determinants of a firm’s activities and performance.",
author = "Barbara Deleersnyder and Marnik Dekimpe",
year = "2017",
month = "7",
doi = "10.1007/978-3-319-56941-3_12",
language = "English",
isbn = "9783319569413",
series = "International Series in Operations Research & Management Science",
publisher = "Springer International Publishing AG",
pages = "361--384",
editor = "B. Wierenga and {van der Lans}, R.",
booktitle = "Handbook of Marketing Decision Models",
address = "Switzerland",
edition = "2",

}

Deleersnyder, B & Dekimpe, M 2017, Business-cycle research in marketing. in B Wierenga & R van der Lans (eds), Handbook of Marketing Decision Models. 2 edn, International Series in Operations Research & Management Science, vol. 254, Springer International Publishing AG, Cham, pp. 361-384. https://doi.org/10.1007/978-3-319-56941-3_12

Business-cycle research in marketing. / Deleersnyder, Barbara; Dekimpe, Marnik.

Handbook of Marketing Decision Models. ed. / B. Wierenga; R. van der Lans. 2. ed. Cham : Springer International Publishing AG, 2017. p. 361-384 (International Series in Operations Research & Management Science; Vol. 254).

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

TY - CHAP

T1 - Business-cycle research in marketing

AU - Deleersnyder, Barbara

AU - Dekimpe, Marnik

PY - 2017/7

Y1 - 2017/7

N2 - The recent Global Financial crisis has reminded companies that macro-economic developments, and especially business-cycle fluctuations, can be among the most influential determinants of a firm’s activities and performance.

AB - The recent Global Financial crisis has reminded companies that macro-economic developments, and especially business-cycle fluctuations, can be among the most influential determinants of a firm’s activities and performance.

U2 - 10.1007/978-3-319-56941-3_12

DO - 10.1007/978-3-319-56941-3_12

M3 - Chapter

SN - 9783319569413

T3 - International Series in Operations Research & Management Science

SP - 361

EP - 384

BT - Handbook of Marketing Decision Models

A2 - Wierenga, B.

A2 - van der Lans, R.

PB - Springer International Publishing AG

CY - Cham

ER -

Deleersnyder B, Dekimpe M. Business-cycle research in marketing. In Wierenga B, van der Lans R, editors, Handbook of Marketing Decision Models. 2 ed. Cham: Springer International Publishing AG. 2017. p. 361-384. (International Series in Operations Research & Management Science). https://doi.org/10.1007/978-3-319-56941-3_12