@inbook{8c69233640d04d4faf201b2849108eeb,
title = "Business-cycle research in marketing",
abstract = "The recent Global Financial crisis has reminded companies that macro-economic developments, and especially business-cycle fluctuations, can be among the most influential determinants of a firm{\textquoteright}s activities and performance.",
author = "Barbara Deleersnyder and Marnik Dekimpe",
year = "2017",
month = jul,
doi = "10.1007/978-3-319-56941-3_12",
language = "English",
isbn = "9783319569413",
series = "International Series in Operations Research & Management Science",
publisher = "Springer International Publishing AG",
pages = "361--384",
editor = "B. Wierenga and {van der Lans}, R.",
booktitle = "Handbook of Marketing Decision Models",
address = "Switzerland",
edition = "2",
}