The recent Global Financial crisis has reminded companies that macro-economic developments, and especially business-cycle fluctuations, can be among the most influential determinants of a firm’s activities and performance.
|Title of host publication
|Handbook of Marketing Decision Models
|B. Wierenga, R. van der Lans
|Place of Publication
|Springer International Publishing AG
|Published - Jul 2017
|International Series in Operations Research & Management Science