Business goals for a new world order

Beyond growth, greed and quarterly results?

G. Hofstede

Research output: Contribution to journalArticleScientificpeer-review

Abstract

Around 1998, junior managers and professionals in 17 countries and regions rated the importance of a number of personal goals for their country's successful business leaders. Across countries, dominant goals were growth, continuity, short-term profits and personal wealth. Goal profiles differed among countries however. The US profile presented the most extreme stress on growth, personal wealth, and short-term results. In hindsight, these findings predicted the 2008 economic crash. Out of the ruins of the present system a new order is bound to emerge, less dominated by the USA. Goal profiles for the emerging economies of India, Brazil, China and Germany are shown to predict where the new world order may differ from the old one: a longer term view, less fascination with growth and personal wealth, and more responsibility towards society.
Original languageEnglish
Pages (from-to)481-488
JournalAsia Pacific Business Review
Volume15
Issue number4
Publication statusPublished - 2009

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Greed
Wealth
Crash
India
Managers
China
Germany
Continuity
Economics
Brazil
Profit
Emerging economies
Responsibility
Ruin
Personal goals

Cite this

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title = "Business goals for a new world order: Beyond growth, greed and quarterly results?",
abstract = "Around 1998, junior managers and professionals in 17 countries and regions rated the importance of a number of personal goals for their country's successful business leaders. Across countries, dominant goals were growth, continuity, short-term profits and personal wealth. Goal profiles differed among countries however. The US profile presented the most extreme stress on growth, personal wealth, and short-term results. In hindsight, these findings predicted the 2008 economic crash. Out of the ruins of the present system a new order is bound to emerge, less dominated by the USA. Goal profiles for the emerging economies of India, Brazil, China and Germany are shown to predict where the new world order may differ from the old one: a longer term view, less fascination with growth and personal wealth, and more responsibility towards society.",
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Business goals for a new world order : Beyond growth, greed and quarterly results? / Hofstede, G.

In: Asia Pacific Business Review, Vol. 15, No. 4, 2009, p. 481-488.

Research output: Contribution to journalArticleScientificpeer-review

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