This paper clarifies the need for studying service triads. As organizations increasingly outsource service delivery to specialist providers, service triads become more and more abundant. The paper reviews existing literature on service procurement and triads to come up with a research framework to guide service triad research. We conclude that research on triads is much needed and invite interested researchers to join us.
|Title of host publication||Proceedings of the 20th Annual IPSERA Conference|
|Place of Publication||Maastricht|
|Publication status||Published - Apr 2011|
- business services
- service triads
- research model