Buying behavior in technology-intensive markets: The role of embeddedness

S.H.K. Wuyts, S. Stremersch, P. Hans Franses

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

Original languageEnglish
Title of host publicationMarketing Science Conference, Wiesbaden, 2001
PublisherUnknown Publisher
Publication statusPublished - 2001
Externally publishedYes

Cite this

Wuyts, S. H. K., Stremersch, S., & Hans Franses, P. (2001). Buying behavior in technology-intensive markets: The role of embeddedness. In Marketing Science Conference, Wiesbaden, 2001 Unknown Publisher.
Wuyts, S.H.K. ; Stremersch, S. ; Hans Franses, P. / Buying behavior in technology-intensive markets : The role of embeddedness. Marketing Science Conference, Wiesbaden, 2001. Unknown Publisher, 2001.
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title = "Buying behavior in technology-intensive markets: The role of embeddedness",
author = "S.H.K. Wuyts and S. Stremersch and {Hans Franses}, P.",
year = "2001",
language = "English",
booktitle = "Marketing Science Conference, Wiesbaden, 2001",
publisher = "Unknown Publisher",

}

Wuyts, SHK, Stremersch, S & Hans Franses, P 2001, Buying behavior in technology-intensive markets: The role of embeddedness. in Marketing Science Conference, Wiesbaden, 2001. Unknown Publisher.

Buying behavior in technology-intensive markets : The role of embeddedness. / Wuyts, S.H.K.; Stremersch, S.; Hans Franses, P.

Marketing Science Conference, Wiesbaden, 2001. Unknown Publisher, 2001.

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

TY - GEN

T1 - Buying behavior in technology-intensive markets

T2 - The role of embeddedness

AU - Wuyts, S.H.K.

AU - Stremersch, S.

AU - Hans Franses, P.

PY - 2001

Y1 - 2001

M3 - Conference contribution

BT - Marketing Science Conference, Wiesbaden, 2001

PB - Unknown Publisher

ER -

Wuyts SHK, Stremersch S, Hans Franses P. Buying behavior in technology-intensive markets: The role of embeddedness. In Marketing Science Conference, Wiesbaden, 2001. Unknown Publisher. 2001