Original language | English |
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Title of host publication | Marketing Science Conference, Wiesbaden, 2001 |
Publisher | Unknown Publisher |
Publication status | Published - 2001 |
Externally published | Yes |
Buying behavior in technology-intensive markets: The role of embeddedness
S.H.K. Wuyts, S. Stremersch, P. Hans Franses
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional