Capitalism breeds invincibility

B.M.E. Briers, B. van den Bergh

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 39th European Marketing Academy Conference (EMAC 2010)
Subtitle of host publicationThe six senses: The essentials of marketing
EditorsS.C. Beckmann, T. Ringberg, T. Ritter
Place of PublicationCopenhagen
PublisherCopenhagen Business School
ISBN (Print)9788792569011
Publication statusPublished - 2010
EventEuropean Marketing Academy Conference (EMAC 2010) - Kopenhagen, Denmark
Duration: 1 Jun 20104 Jun 2010

Conference

ConferenceEuropean Marketing Academy Conference (EMAC 2010)
CountryDenmark
CityKopenhagen
Period1/06/104/06/10

Cite this

Briers, B. M. E., & van den Bergh, B. (2010). Capitalism breeds invincibility. In S. C. Beckmann, T. Ringberg, & T. Ritter (Eds.), Proceedings of the 39th European Marketing Academy Conference (EMAC 2010): The six senses: The essentials of marketing Copenhagen Business School.