Capitalism breeds invincibility

B.M.E. Briers, B. van den Bergh

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 39th European Marketing Academy Conference (EMAC 2010)
Subtitle of host publicationThe six senses: The essentials of marketing
EditorsS.C. Beckmann, T. Ringberg, T. Ritter
Place of PublicationCopenhagen
PublisherCopenhagen Business School
ISBN (Print)9788792569011
Publication statusPublished - 2010
EventEuropean Marketing Academy Conference (EMAC 2010) - Kopenhagen, Denmark
Duration: 1 Jun 20104 Jun 2010


ConferenceEuropean Marketing Academy Conference (EMAC 2010)

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