Case study 5, theory-building research: Building propositions about the kind of company representatives involved in communication with providers of business services

W. van der Valk, F. Wynstra

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationCase study methodology in business research
EditorsJ. Dul, T. Hak
Place of PublicationAmsterdam
PublisherButterworth-Heinemann
Pages197-207
ISBN (Print)9780750681964
Publication statusPublished - 2008
Externally publishedYes

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