Case Study: Abbey Beer

E. Gijsbrechts, M. Schamps, W. van Waterschoot

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationPrinciples and Practice of Marketing (4th Edition)
EditorsD. Jobber
Place of PublicationNew York
PublisherMcGraw-Hill
ISBN (Print)007710708X
Publication statusPublished - 2003

Cite this

Gijsbrechts, E., Schamps, M., & van Waterschoot, W. (2003). Case Study: Abbey Beer. In D. Jobber (Ed.), Principles and Practice of Marketing (4th Edition) McGraw-Hill.