| Original language | English |
|---|---|
| Title of host publication | Principles and Practice of Marketing (4th Edition) |
| Editors | D. Jobber |
| Place of Publication | New York |
| Publisher | McGraw-Hill |
| ISBN (Print) | 007710708X |
| Publication status | Published - 2003 |
Case Study: Abbey Beer
E. Gijsbrechts, M. Schamps, W. van Waterschoot
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional