Case Study: Abbey Beer

E. Gijsbrechts, M. Schamps, W. van Waterschoot

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationPrinciples and Practice of Marketing (4th Edition)
EditorsD. Jobber
Place of PublicationNew York
PublisherMcGraw-Hill
ISBN (Print)007710708X
Publication statusPublished - 2003

Cite this

Gijsbrechts, E., Schamps, M., & van Waterschoot, W. (2003). Case Study: Abbey Beer. In D. Jobber (Ed.), Principles and Practice of Marketing (4th Edition) New York: McGraw-Hill.
Gijsbrechts, E. ; Schamps, M. ; van Waterschoot, W. / Case Study : Abbey Beer. Principles and Practice of Marketing (4th Edition). editor / D. Jobber. New York : McGraw-Hill, 2003.
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author = "E. Gijsbrechts and M. Schamps and {van Waterschoot}, W.",
year = "2003",
language = "English",
isbn = "007710708X",
editor = "D. Jobber",
booktitle = "Principles and Practice of Marketing (4th Edition)",
publisher = "McGraw-Hill",

}

Gijsbrechts, E, Schamps, M & van Waterschoot, W 2003, Case Study: Abbey Beer. in D Jobber (ed.), Principles and Practice of Marketing (4th Edition). McGraw-Hill, New York.

Case Study : Abbey Beer. / Gijsbrechts, E.; Schamps, M.; van Waterschoot, W.

Principles and Practice of Marketing (4th Edition). ed. / D. Jobber. New York : McGraw-Hill, 2003.

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

TY - CHAP

T1 - Case Study

T2 - Abbey Beer

AU - Gijsbrechts, E.

AU - Schamps, M.

AU - van Waterschoot, W.

PY - 2003

Y1 - 2003

M3 - Chapter

SN - 007710708X

BT - Principles and Practice of Marketing (4th Edition)

A2 - Jobber, D.

PB - McGraw-Hill

CY - New York

ER -

Gijsbrechts E, Schamps M, van Waterschoot W. Case Study: Abbey Beer. In Jobber D, editor, Principles and Practice of Marketing (4th Edition). New York: McGraw-Hill. 2003