| Original language | English |
|---|---|
| Title of host publication | Principles and Practice of Marketing (4th Edition) |
| Editors | D. Jobber |
| Place of Publication | New York |
| Publisher | McGraw-Hill |
| ISBN (Print) | 007710708X |
| Publication status | Published - 2003 |
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver