Case study Frere Jacques: Developing a marketing strategy for a Belgian abbey beer on the French market

E. Gijsbrechts, M. Schamps, W. van Waterschoot

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 7th International Conference on Retailing and Commercial Distribution
EditorsC. Clarke-Hill, B. Davies
PublisherUnknown Publisher
Pages25-50
Publication statusPublished - 2002

Cite this

Gijsbrechts, E., Schamps, M., & van Waterschoot, W. (2002). Case study Frere Jacques: Developing a marketing strategy for a Belgian abbey beer on the French market. In C. Clarke-Hill, & B. Davies (Eds.), Proceedings of the 7th International Conference on Retailing and Commercial Distribution (pp. 25-50). Unknown Publisher.