Case study Frere Jacques: Developing a marketing strategy for a Belgian abbey beer on the French market

E. Gijsbrechts, M. Schamps, W. van Waterschoot

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 7th International Conference on Retailing and Commercial Distribution
EditorsC. Clarke-Hill, B. Davies
PublisherUnknown Publisher
Publication statusPublished - 2002

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