Case study Frere Jacques: Developing a marketing strategy for a Belgian abbey beer on the French market

E. Gijsbrechts, M. Schamps, W. van Waterschoot

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 7th International Conference on Retailing and Commercial Distribution
Editors	C. Clarke-Hill, B. Davies
Publisher	Unknown Publisher
Pages	25-50
Publication status	Published - 2002

Cite this

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title = "Case study Frere Jacques: Developing a marketing strategy for a Belgian abbey beer on the French market",

author = "E. Gijsbrechts and M. Schamps and \{van Waterschoot\}, W.",

year = "2002",

language = "English",

pages = "25--50",

editor = "C. Clarke-Hill and B. Davies",

booktitle = "Proceedings of the 7th International Conference on Retailing and Commercial Distribution",

publisher = "Unknown Publisher",

}

Case study Frere Jacques: Developing a marketing strategy for a Belgian abbey beer on the French market. / Gijsbrechts, E.; Schamps, M.; van Waterschoot, W.
Proceedings of the 7th International Conference on Retailing and Commercial Distribution. ed. / C. Clarke-Hill; B. Davies. Unknown Publisher, 2002. p. 25-50.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

TY - CHAP

T1 - Case study Frere Jacques

T2 - Developing a marketing strategy for a Belgian abbey beer on the French market

AU - Gijsbrechts, E.

AU - Schamps, M.

AU - van Waterschoot, W.

PY - 2002

Y1 - 2002

M3 - Chapter

SP - 25

EP - 50

BT - Proceedings of the 7th International Conference on Retailing and Commercial Distribution

A2 - Clarke-Hill, C.

A2 - Davies, B.

PB - Unknown Publisher

ER -