Case study Leffe. Developing a marketing strategy for the Belgian (and French) market

E. Gijsbrechts, M. Schamps, W. van Waterschoot

Research output: Book/ReportReportProfessional

Original languageEnglish
PublisherVakgroep bedrijfseconomie
Publication statusPublished - 1999
Externally publishedYes

Publication series

NameResearch Paper
No.99-029

Cite this

Gijsbrechts, E., Schamps, M., & van Waterschoot, W. (1999). Case study Leffe. Developing a marketing strategy for the Belgian (and French) market. (Research Paper; No. 99-029). Vakgroep bedrijfseconomie.
Gijsbrechts, E. ; Schamps, M. ; van Waterschoot, W. / Case study Leffe. Developing a marketing strategy for the Belgian (and French) market. Vakgroep bedrijfseconomie, 1999. (Research Paper; 99-029).
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author = "E. Gijsbrechts and M. Schamps and {van Waterschoot}, W.",
year = "1999",
language = "English",
series = "Research Paper",
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}

Gijsbrechts, E, Schamps, M & van Waterschoot, W 1999, Case study Leffe. Developing a marketing strategy for the Belgian (and French) market. Research Paper, no. 99-029, Vakgroep bedrijfseconomie.

Case study Leffe. Developing a marketing strategy for the Belgian (and French) market. / Gijsbrechts, E.; Schamps, M.; van Waterschoot, W.

Vakgroep bedrijfseconomie, 1999. (Research Paper; No. 99-029).

Research output: Book/ReportReportProfessional

TY - BOOK

T1 - Case study Leffe. Developing a marketing strategy for the Belgian (and French) market

AU - Gijsbrechts, E.

AU - Schamps, M.

AU - van Waterschoot, W.

PY - 1999

Y1 - 1999

M3 - Report

T3 - Research Paper

BT - Case study Leffe. Developing a marketing strategy for the Belgian (and French) market

PB - Vakgroep bedrijfseconomie

ER -

Gijsbrechts E, Schamps M, van Waterschoot W. Case study Leffe. Developing a marketing strategy for the Belgian (and French) market. Vakgroep bedrijfseconomie, 1999. (Research Paper; 99-029).