Case study Leffe. Developing a marketing strategy for the Belgian (and French) market

E. Gijsbrechts, M. Schamps, W. van Waterschoot

Research output: Book/ReportReportProfessional

Original languageEnglish
PublisherVakgroep bedrijfseconomie
Publication statusPublished - 1999
Externally publishedYes

Publication series

NameResearch Paper
No.99-029

Cite this

Gijsbrechts, E., Schamps, M., & van Waterschoot, W. (1999). Case study Leffe. Developing a marketing strategy for the Belgian (and French) market. (Research Paper; No. 99-029). Vakgroep bedrijfseconomie.