Case study Leffe. Developing a marketing strategy for the Belgian (and French) market: Teaching Note

E. Gijsbrechts, M. Schamps, W. van Waterschoot

Research output: Book/ReportReportProfessional

Original languageEnglish
PublisherVakgroep bedrijfseconomie
Publication statusPublished - 1998
Externally publishedYes

Publication series

NameResearch Paper
No.99-030

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