Category characteristics for IRI Marketing Science Dataset

Hannes Datta, Kusum L. Ailawadi, H.J. van Heerde

Research output: Online publication or Non-textual formDatabase


Data collected by Datta, Ailawadi, and Van Heerde (2017) on Amazon Mechanical Turk (May 2016) to measure category characteristics for the IRI Marketing Science data set (Bronnenberg, Kruger, and Mela 2008).
Original languageEnglish
PublisherDataverse NL
Publication statusPublished - 1 May 2018


  • IRI Marketing Science
  • Category characteristics
  • Retailing
  • Grocery


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