Category characteristics for IRI Marketing Science Dataset

Hannes Datta, Kusum L. Ailawadi, H.J. van Heerde

Research output: Non-textual formData set/DatabaseOther research output

Abstract

Data collected by Datta, Ailawadi, and Van Heerde (2017) on Amazon Mechanical Turk (May 2016) to measure category characteristics for the IRI Marketing Science data set (Bronnenberg, Kruger, and Mela 2008).
Original languageEnglish
PublisherDataverse NL
Publication statusPublished - 1 May 2018

Keywords

  • IRI Marketing Science
  • Category characteristics
  • Retailing
  • Grocery

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  • Research Output

    • 1 Article
    • 1 Other contribution

    How well does consumer-based brand equity align with sales-based brand equity and marketing mix response?

    Datta, H., Ailawadi, K. L. & van Heerde, H. J., May 2017, In : Journal of Marketing. 81, 3, p. 1-20

    Research output: Contribution to journalArticleScientificpeer-review

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  • 69 Citations (Scopus)
    1727 Downloads (Pure)

    Cite this

    Datta, H. (Author), Ailawadi, K. L. (Author), & van Heerde, H. J. (Author). (2018). Category characteristics for IRI Marketing Science Dataset. Data set/Database, Dataverse NL. http://hdl.handle.net/10411/LJJNMU