Category characteristics for IRI Marketing Science Dataset

Hannes Datta; Kusum L. Ailawadi; H.J. van Heerde

Category characteristics for IRI Marketing Science Dataset

Hannes Datta, Kusum L. Ailawadi, H.J. van Heerde

Research output: Online publication or Non-textual form › Database

Abstract

Data collected by Datta, Ailawadi, and Van Heerde (2017) on Amazon Mechanical Turk (May 2016) to measure category characteristics for the IRI Marketing Science data set (Bronnenberg, Kruger, and Mela 2008).

Original language	English
Publisher	Dataverse NL
Publication status	Published - 1 May 2018

Keywords

IRI Marketing Science
Category characteristics
Retailing
Grocery

Access to Document

http://hdl.handle.net/10411/LJJNMU

1 Article
1 Other contribution

Teaching material for: How well does consumer-based brand equity align with sales-based brand equity and marketing mix response?
Datta, H., Ailawadi, K. L. & van Heerde, H. J., 5 Feb 2019
Research output: Other contribution
How well does consumer-based brand equity align with sales-based brand equity and marketing mix response?
Datta, H., Ailawadi, K. L. & van Heerde, H. J., May 2017, In: Journal of Marketing. 81, 3, p. 1-20
Research output: Contribution to journal › Article › Scientific › peer-review

Open Access
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Cite this

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title = "Category characteristics for IRI Marketing Science Dataset",

abstract = "Data collected by Datta, Ailawadi, and Van Heerde (2017) on Amazon Mechanical Turk (May 2016) to measure category characteristics for the IRI Marketing Science data set (Bronnenberg, Kruger, and Mela 2008).",

keywords = "IRI Marketing Science, Category characteristics, Retailing, Grocery",

author = "Hannes Datta and Ailawadi, {Kusum L.} and {van Heerde}, H.J.",

year = "2018",

month = may,

day = "1",

language = "English",

publisher = "Dataverse NL",

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TY - ADVS

T1 - Category characteristics for IRI Marketing Science Dataset

AU - Datta, Hannes

AU - Ailawadi, Kusum L.

AU - van Heerde, H.J.

PY - 2018/5/1

Y1 - 2018/5/1

N2 - Data collected by Datta, Ailawadi, and Van Heerde (2017) on Amazon Mechanical Turk (May 2016) to measure category characteristics for the IRI Marketing Science data set (Bronnenberg, Kruger, and Mela 2008).

AB - Data collected by Datta, Ailawadi, and Van Heerde (2017) on Amazon Mechanical Turk (May 2016) to measure category characteristics for the IRI Marketing Science data set (Bronnenberg, Kruger, and Mela 2008).

KW - IRI Marketing Science

KW - Category characteristics

KW - Retailing

KW - Grocery

M3 - Database

PB - Dataverse NL

ER -

Category characteristics for IRI Marketing Science Dataset

Abstract

Keywords

Access to Document

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Research output

Teaching material for: How well does consumer-based brand equity align with sales-based brand equity and marketing mix response?

How well does consumer-based brand equity align with sales-based brand equity and marketing mix response?

Cite this