Category characteristics for IRI Marketing Science Dataset

Hannes Datta, Kusum L. Ailawadi, H.J. van Heerde

Research output: Non-textual formData set/DatabaseOther research output

Abstract

Data collected by Datta, Ailawadi, and Van Heerde (2017) on Amazon Mechanical Turk (May 2016) to measure category characteristics for the IRI Marketing Science data set (Bronnenberg, Kruger, and Mela 2008).
Original languageEnglish
PublisherDataverse NL
Publication statusPublished - 1 May 2018

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marketing
science

Keywords

  • IRI Marketing Science
  • Category characteristics
  • Retailing
  • Grocery

Cite this

Datta, H. (Author), Ailawadi, K. L. (Author), & van Heerde, H. J. (Author). (2018). Category characteristics for IRI Marketing Science Dataset. Data set/Database, Dataverse NL. Retrieved from http://hdl.handle.net/10411/LJJNMU
Datta, Hannes (Author) ; Ailawadi, Kusum L. (Author) ; van Heerde, H.J. (Author). / Category characteristics for IRI Marketing Science Dataset. [Data set/Database].
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title = "Category characteristics for IRI Marketing Science Dataset",
abstract = "Data collected by Datta, Ailawadi, and Van Heerde (2017) on Amazon Mechanical Turk (May 2016) to measure category characteristics for the IRI Marketing Science data set (Bronnenberg, Kruger, and Mela 2008).",
keywords = "IRI Marketing Science, Category characteristics, Retailing, Grocery",
author = "Hannes Datta and Ailawadi, {Kusum L.} and {van Heerde}, H.J.",
year = "2018",
month = "5",
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Datta, H, Ailawadi, KL & van Heerde, HJ, Category characteristics for IRI Marketing Science Dataset, 2018, Data set/Database, Dataverse NL.
Category characteristics for IRI Marketing Science Dataset. Datta, Hannes (Author); Ailawadi, Kusum L. (Author); van Heerde, H.J. (Author). 2018. Dataverse NL.

Research output: Non-textual formData set/DatabaseOther research output

TY - ADVS

T1 - Category characteristics for IRI Marketing Science Dataset

AU - Datta, Hannes

AU - Ailawadi, Kusum L.

AU - van Heerde, H.J.

PY - 2018/5/1

Y1 - 2018/5/1

N2 - Data collected by Datta, Ailawadi, and Van Heerde (2017) on Amazon Mechanical Turk (May 2016) to measure category characteristics for the IRI Marketing Science data set (Bronnenberg, Kruger, and Mela 2008).

AB - Data collected by Datta, Ailawadi, and Van Heerde (2017) on Amazon Mechanical Turk (May 2016) to measure category characteristics for the IRI Marketing Science data set (Bronnenberg, Kruger, and Mela 2008).

KW - IRI Marketing Science

KW - Category characteristics

KW - Retailing

KW - Grocery

M3 - Data set/Database

PB - Dataverse NL

ER -

Datta H (Author), Ailawadi KL (Author), van Heerde HJ (Author). Category characteristics for IRI Marketing Science Dataset Dataverse NL. 2018.