Celebrity vs. blogger endorsements in advertising: The role of identification, credibility, and product-endorser fit

Research output: Contribution to conferencePaperOther research output

Original languageEnglish
Publication statusPublished - 22 May 2018
Event17th International Conference on Research in Advertising - Valencia, Spain
Duration: 21 Jun 201823 Jun 2018

Conference

Conference17th International Conference on Research in Advertising
Abbreviated titleICORIA
CountrySpain
CityValencia
Period21/06/1823/06/18

Cite this

Schouten, A. (2018). Celebrity vs. blogger endorsements in advertising: The role of identification, credibility, and product-endorser fit. Paper presented at 17th International Conference on Research in Advertising, Valencia, Spain.