Celebrity vs. blogger endorsements in advertising: The role of identification, credibility, and product-endorser fit

Celebrity vs. blogger endorsements in advertising

Research output: Contribution to conference › Paper › Other research output

Original language	English
Publication status	Published - 22 May 2018
Event	17th International Conference on Research in Advertising - Valencia, Spain Duration: 21 Jun 2018 → 23 Jun 2018

Conference	17th International Conference on Research in Advertising
Abbreviated title	ICORIA
Country	Spain
City	Valencia
Period	21/06/18 → 23/06/18

@conference{fbc5a3f3a11c4853bc3b8dd8364650d6,

title = "Celebrity vs. blogger endorsements in advertising: The role of identification, credibility, and product-endorser fit",

author = "Alexander Schouten",

year = "2018",

month = "5",

day = "22",

language = "English",

note = "17th International Conference on Research in Advertising, ICORIA ; Conference date: 21-06-2018 Through 23-06-2018",

}

2018. Paper presented at 17th International Conference on Research in Advertising, Valencia, Spain.

Research output: Contribution to conference › Paper › Other research output

TY - CONF

T1 - Celebrity vs. blogger endorsements in advertising

T2 - The role of identification, credibility, and product-endorser fit

AU - Schouten, Alexander

PY - 2018/5/22

Y1 - 2018/5/22

M3 - Paper

ER -