Celebrity vs. blogger endorsements in advertising: The role of identification, credibility, and product-endorser fit

    Research output: Contribution to conferencePaperOther research output

    Original languageEnglish
    Publication statusPublished - 22 May 2018
    Event17th International Conference on Research in Advertising - Valencia, Spain
    Duration: 21 Jun 201823 Jun 2018

    Conference

    Conference17th International Conference on Research in Advertising
    Abbreviated titleICORIA
    Country/TerritorySpain
    CityValencia
    Period21/06/1823/06/18

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