Celebrity vs. blogger endorsements in advertising

The role of identification, credibility, and product-endorser fit

Research output: Contribution to conferencePaperOther research output

Original languageEnglish
Publication statusPublished - 22 May 2018
Event17th International Conference on Research in Advertising - Valencia, Spain
Duration: 21 Jun 201823 Jun 2018

Conference

Conference17th International Conference on Research in Advertising
Abbreviated titleICORIA
CountrySpain
CityValencia
Period21/06/1823/06/18

Cite this

Schouten, A. (2018). Celebrity vs. blogger endorsements in advertising: The role of identification, credibility, and product-endorser fit. Paper presented at 17th International Conference on Research in Advertising, Valencia, Spain.
Schouten, Alexander. / Celebrity vs. blogger endorsements in advertising : The role of identification, credibility, and product-endorser fit. Paper presented at 17th International Conference on Research in Advertising, Valencia, Spain.
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title = "Celebrity vs. blogger endorsements in advertising: The role of identification, credibility, and product-endorser fit",
author = "Alexander Schouten",
year = "2018",
month = "5",
day = "22",
language = "English",
note = "17th International Conference on Research in Advertising, ICORIA ; Conference date: 21-06-2018 Through 23-06-2018",

}

Schouten, A 2018, 'Celebrity vs. blogger endorsements in advertising: The role of identification, credibility, and product-endorser fit' Paper presented at 17th International Conference on Research in Advertising, Valencia, Spain, 21/06/18 - 23/06/18, .

Celebrity vs. blogger endorsements in advertising : The role of identification, credibility, and product-endorser fit. / Schouten, Alexander.

2018. Paper presented at 17th International Conference on Research in Advertising, Valencia, Spain.

Research output: Contribution to conferencePaperOther research output

TY - CONF

T1 - Celebrity vs. blogger endorsements in advertising

T2 - The role of identification, credibility, and product-endorser fit

AU - Schouten, Alexander

PY - 2018/5/22

Y1 - 2018/5/22

M3 - Paper

ER -

Schouten A. Celebrity vs. blogger endorsements in advertising: The role of identification, credibility, and product-endorser fit. 2018. Paper presented at 17th International Conference on Research in Advertising, Valencia, Spain.