Celebrity vs. blogger endorsements in advertising, the role of identification, credibility, and product-endorser fit

Research output: Contribution to conference › Paper › Other research output

Original language	English
Publication status	Published - 2017
Event	Etmaal van de Communicatiewetenschap: Innovative Methods in Communication Research - Tilburg University, Tilburg, Netherlands Duration: 26 Jan 2017 → 27 Jan 2017 https://etmaal2017.nl/

Conference	Etmaal van de Communicatiewetenschap
Country/Territory	Netherlands
City	Tilburg
Period	26/01/17 → 27/01/17
Internet address	https://etmaal2017.nl/

Cite this

@conference{afbd6ee6ec954b018beb59fe170de6ac,

title = "Celebrity vs. blogger endorsements in advertising, the role of identification, credibility, and product-endorser fit",

author = "Maegan Verspaget and Alexander Schouten and Loes Janssen",

year = "2017",

language = "English",

note = "Etmaal van de Communicatiewetenschap : Innovative Methods in Communication Research ; Conference date: 26-01-2017 Through 27-01-2017",

url = "https://etmaal2017.nl/",

}