Celebrity vs. blogger endorsements in advertising, the role of identification, credibility, and product-endorser fit

Maegan Verspaget, Alexander Schouten, Loes Janssen

    Research output: Contribution to conferencePaperOther research output

    Original languageEnglish
    Publication statusPublished - 2017
    EventEtmaal van de Communicatiewetenschap: Innovative Methods in Communication Research - Tilburg University, Tilburg, Netherlands
    Duration: 26 Jan 201727 Jan 2017
    https://etmaal2017.nl/

    Conference

    ConferenceEtmaal van de Communicatiewetenschap
    Country/TerritoryNetherlands
    CityTilburg
    Period26/01/1727/01/17
    Internet address

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