Celebrity vs. blogger endorsements in advertising, the role of identification, credibility, and product-endorser fit

Maegan Verspaget, Alexander Schouten, Loes Janssen

Research output: Contribution to conferencePaperOther research output

Original languageEnglish
Publication statusPublished - 2017
EventEtmaal van de Communicatiewetenschap: Innovative Methods in Communication Research - Tilburg University, Tilburg, Netherlands
Duration: 26 Jan 201727 Jan 2017

Conference

ConferenceEtmaal van de Communicatiewetenschap
CountryNetherlands
CityTilburg
Period26/01/1727/01/17

Cite this

Verspaget, M., Schouten, A., & Janssen, L. (2017). Celebrity vs. blogger endorsements in advertising, the role of identification, credibility, and product-endorser fit. Paper presented at Etmaal van de Communicatiewetenschap, Tilburg, Netherlands.
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title = "Celebrity vs. blogger endorsements in advertising, the role of identification, credibility, and product-endorser fit",
author = "Maegan Verspaget and Alexander Schouten and Loes Janssen",
year = "2017",
language = "English",
note = "Etmaal van de Communicatiewetenschap : Innovative Methods in Communication Research ; Conference date: 26-01-2017 Through 27-01-2017",

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Verspaget, M, Schouten, A & Janssen, L 2017, 'Celebrity vs. blogger endorsements in advertising, the role of identification, credibility, and product-endorser fit' Paper presented at Etmaal van de Communicatiewetenschap, Tilburg, Netherlands, 26/01/17 - 27/01/17, .

Celebrity vs. blogger endorsements in advertising, the role of identification, credibility, and product-endorser fit. / Verspaget, Maegan; Schouten, Alexander; Janssen, Loes.

2017. Paper presented at Etmaal van de Communicatiewetenschap, Tilburg, Netherlands.

Research output: Contribution to conferencePaperOther research output

TY - CONF

T1 - Celebrity vs. blogger endorsements in advertising, the role of identification, credibility, and product-endorser fit

AU - Verspaget, Maegan

AU - Schouten, Alexander

AU - Janssen, Loes

PY - 2017

Y1 - 2017

M3 - Paper

ER -

Verspaget M, Schouten A, Janssen L. Celebrity vs. blogger endorsements in advertising, the role of identification, credibility, and product-endorser fit. 2017. Paper presented at Etmaal van de Communicatiewetenschap, Tilburg, Netherlands.