Celebrity vs. blogger endorsements in advertising, the role of identification, credibility, and product-endorser fit

Maegan Verspaget, Alexander Schouten, Loes Janssen

Research output: Contribution to conferencePaperOther research output

Original languageEnglish
Publication statusPublished - 2017
EventEtmaal van de Communicatiewetenschap: Innovative Methods in Communication Research - Tilburg University, Tilburg, Netherlands
Duration: 26 Jan 201727 Jan 2017

Conference

ConferenceEtmaal van de Communicatiewetenschap
CountryNetherlands
CityTilburg
Period26/01/1727/01/17

Cite this

Verspaget, M., Schouten, A., & Janssen, L. (2017). Celebrity vs. blogger endorsements in advertising, the role of identification, credibility, and product-endorser fit. Paper presented at Etmaal van de Communicatiewetenschap, Tilburg, Netherlands.