Celebrity vs. blogger endorsements in advertising, the role of identification, credibility, and product-endorser fit

Maegan Verspaget, Alexander Schouten, Loes Janssen

Research output: Contribution to conferencePaperOther research output

Original languageEnglish
Publication statusPublished - 2017
EventEtmaal van de Communicatiewetenschap: Innovative Methods in Communication Research - Tilburg University, Tilburg, Netherlands
Duration: 26 Jan 201727 Jan 2017
https://etmaal2017.nl/

Conference

ConferenceEtmaal van de Communicatiewetenschap
CountryNetherlands
CityTilburg
Period26/01/1727/01/17
Internet address

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