Challenges of CRM implementation in China

C.X.J. Ou, M. Lei, K.K. Wan

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

Original languageEnglish
Title of host publicationProceedings of the 4th Annual Hawaii International Conference on Business, June 21-24, 2004, Honolulu, Hawaii
Place of PublicationHonolulu, HI
PublisherHawaii International Conferences
Pages3259
Volume4
Publication statusPublished - 2004
Externally publishedYes

Publication series

Name
Volume4

Cite this

Ou, C. X. J., Lei, M., & Wan, K. K. (2004). Challenges of CRM implementation in China. In Proceedings of the 4th Annual Hawaii International Conference on Business, June 21-24, 2004, Honolulu, Hawaii (Vol. 4, pp. 3259). Honolulu, HI: Hawaii International Conferences.
Ou, C.X.J. ; Lei, M. ; Wan, K.K. / Challenges of CRM implementation in China. Proceedings of the 4th Annual Hawaii International Conference on Business, June 21-24, 2004, Honolulu, Hawaii. Vol. 4 Honolulu, HI : Hawaii International Conferences, 2004. pp. 3259
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title = "Challenges of CRM implementation in China",
author = "C.X.J. Ou and M. Lei and K.K. Wan",
year = "2004",
language = "English",
volume = "4",
publisher = "Hawaii International Conferences",
pages = "3259",
booktitle = "Proceedings of the 4th Annual Hawaii International Conference on Business, June 21-24, 2004, Honolulu, Hawaii",

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Ou, CXJ, Lei, M & Wan, KK 2004, Challenges of CRM implementation in China. in Proceedings of the 4th Annual Hawaii International Conference on Business, June 21-24, 2004, Honolulu, Hawaii. vol. 4, Hawaii International Conferences, Honolulu, HI, pp. 3259.

Challenges of CRM implementation in China. / Ou, C.X.J.; Lei, M.; Wan, K.K.

Proceedings of the 4th Annual Hawaii International Conference on Business, June 21-24, 2004, Honolulu, Hawaii. Vol. 4 Honolulu, HI : Hawaii International Conferences, 2004. p. 3259.

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

TY - GEN

T1 - Challenges of CRM implementation in China

AU - Ou, C.X.J.

AU - Lei, M.

AU - Wan, K.K.

PY - 2004

Y1 - 2004

M3 - Conference contribution

VL - 4

SP - 3259

BT - Proceedings of the 4th Annual Hawaii International Conference on Business, June 21-24, 2004, Honolulu, Hawaii

PB - Hawaii International Conferences

CY - Honolulu, HI

ER -

Ou CXJ, Lei M, Wan KK. Challenges of CRM implementation in China. In Proceedings of the 4th Annual Hawaii International Conference on Business, June 21-24, 2004, Honolulu, Hawaii. Vol. 4. Honolulu, HI: Hawaii International Conferences. 2004. p. 3259