Chatbots in the tourism industry: the effects of communication style and brand familiarity on social presence and brand attitude

Charlotte van Hooijdonk, C. Liebrecht

Research output: Contribution to conference › Paper › Scientific › peer-review

1 results
- Title
- Start date(ascending)

Filter

Chatbots in the tourism industry: the effects of communication style and brand familiarity on social presence and brand attitude
van Hooijdonk, C. (Speaker) & Liebrecht, C. (Speaker)
25 Jun 2021
Activity: Talk or presentation types › Oral presentation › Scientific