Children's understanding of TV advertising: Effects of age, gender and parental influence

T.H.A. Bijmolt, W. Claassen, B. Brus

Research output: Contribution to journalArticleScientificpeer-review

69 Citations (Scopus)
Original languageEnglish
Pages (from-to)171-194
Number of pages23
JournalJournal of Consumer Policy
Volume21
Issue numberJune
Publication statusPublished - 1998

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