Children's understanding of TV advertising: Effects of age, gender and parental influence

T.H.A. Bijmolt, W. Claassen, B. Brus

Research output: Contribution to journal › Article › Scientific › peer-review

Cite this

@article{40447d0ad3c74986ac947acbb45da762,

title = "Children's understanding of TV advertising: Effects of age, gender and parental influence",

author = "T.H.A. Bijmolt and W. Claassen and B. Brus",

note = "Pagination: 23",

year = "1998",

language = "English",

volume = "21",

pages = "171--194",

journal = "Journal of Consumer Policy",

issn = "0168-7034",

publisher = "Kluwer Academic Publishers",

number = "June",

}