| Original language | English |
|---|---|
| Pages (from-to) | 171-194 |
| Number of pages | 23 |
| Journal | Journal of Consumer Policy |
| Volume | 21 |
| Issue number | June |
| Publication status | Published - 1998 |
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Children's understanding of TV advertising: Effects of age, gender and parental influence
- T.H.A. Bijmolt
- , W. Claassen
- , B. Brus
Research output: Contribution to journal › Article › Scientific › peer-review
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