Classifying visual rhetoric. Conceptual and structural heuristics.

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    4 Citations (Scopus)
    Original languageEnglish
    Title of host publicationGo Figure
    Subtitle of host publicationNew Directions in Advertising Rhetoric
    EditorsB.J. Phillips, E.F. McQuarrie
    Place of PublicationNew York/London
    PublisherArmonk/M.E. Sharpe
    Number of pages27
    ISBN (Print)9780765621337
    Publication statusPublished - 2007

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