Classifying visual rhetoric. Conceptual and structural heuristics.

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    Original languageEnglish
    Title of host publicationGo Figure
    Subtitle of host publicationNew Directions in Advertising Rhetoric
    EditorsB.J. Phillips, E.F. McQuarrie
    Place of PublicationNew York/London
    PublisherArmonk/M.E. Sharpe
    Pages227-253
    Number of pages27
    ISBN (Print)97800765621337
    Publication statusPublished - 2007

    Cite this

    Maes, A., & Schilperoord, J. (2007). Classifying visual rhetoric. Conceptual and structural heuristics. In B. J. Phillips, & E. F. McQuarrie (Eds.), Go Figure: New Directions in Advertising Rhetoric (pp. 227-253). New York/London: Armonk/M.E. Sharpe.
    Maes, A. ; Schilperoord, J. / Classifying visual rhetoric. Conceptual and structural heuristics. Go Figure: New Directions in Advertising Rhetoric. editor / B.J. Phillips ; E.F. McQuarrie. New York/London : Armonk/M.E. Sharpe, 2007. pp. 227-253
    @inbook{b03a448e1c5f4348add5763fc7335f22,
    title = "Classifying visual rhetoric. Conceptual and structural heuristics.",
    author = "A. Maes and J. Schilperoord",
    note = "Pagination: 27",
    year = "2007",
    language = "English",
    isbn = "97800765621337",
    pages = "227--253",
    editor = "B.J. Phillips and E.F. McQuarrie",
    booktitle = "Go Figure",
    publisher = "Armonk/M.E. Sharpe",

    }

    Maes, A & Schilperoord, J 2007, Classifying visual rhetoric. Conceptual and structural heuristics. in BJ Phillips & EF McQuarrie (eds), Go Figure: New Directions in Advertising Rhetoric. Armonk/M.E. Sharpe, New York/London, pp. 227-253.

    Classifying visual rhetoric. Conceptual and structural heuristics. / Maes, A.; Schilperoord, J.

    Go Figure: New Directions in Advertising Rhetoric. ed. / B.J. Phillips; E.F. McQuarrie. New York/London : Armonk/M.E. Sharpe, 2007. p. 227-253.

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    TY - CHAP

    T1 - Classifying visual rhetoric. Conceptual and structural heuristics.

    AU - Maes, A.

    AU - Schilperoord, J.

    N1 - Pagination: 27

    PY - 2007

    Y1 - 2007

    M3 - Chapter

    SN - 97800765621337

    SP - 227

    EP - 253

    BT - Go Figure

    A2 - Phillips, B.J.

    A2 - McQuarrie, E.F.

    PB - Armonk/M.E. Sharpe

    CY - New York/London

    ER -

    Maes A, Schilperoord J. Classifying visual rhetoric. Conceptual and structural heuristics. In Phillips BJ, McQuarrie EF, editors, Go Figure: New Directions in Advertising Rhetoric. New York/London: Armonk/M.E. Sharpe. 2007. p. 227-253